Interactive
Africa – Elbet expands African presence with BtoBet partnership
By Lewis - 15 October 2020
Virtual sports supplier Elbet has strengthened its presence in Africa through an agreement with BtoBet.
Elbet seeks to couple BtoBet’s presence in Africa with its own in the continent in both the retail and online markets. Flagship games, including Lucky Colours and Virtual Football, are popular in the region and have a loyal customer base. Both companies will work together to provide players with localised content for different regions across Africa.
“Elbet have consummate knowledge of the African iGaming industry, particularly as regards the players’ content requirements. Their games not only reflect a player-centric approach, but also demonstrate a highly flexible solution based on the local technological scenario, encompassing device and internet requirements,” commented Sabrina Soldà, BtoBet’s Chief Marketing Officer.
“Partnering with BtoBet provides us with a great opportunity to further expand our African operations. BtoBet will be a great partner who will help us reach new players across the region. Elbet are able to offer a diverse portfolio of content including live casino, virtual sports and a large range of bingo products. We are looking forward to a long standing commercially successful partnership,” added Shivan Patel, Elbet’s Head of Global Sales.
