Interactive

Åland – Online improvements help boost PAF

Online gaming helped drive operating profit up by 80 per cent to €27.6m for 2017 for Åland-based gaming company Paf.

Online gaming increased from €81.9m to €84.5m with traditional gaming increasing to €31.9m from €31.5m.
Total turnover was up by €3m reaching €116.5m during 2017.

Paf CEO Christer Fahlstedt said: “2017 was a very strong year for Paf. Our net result nearly doubled during the year and we saw a steady growth in all markets. We are proud to have performed so well despite the sale our Italian subsidiary in February, 2017. This shows that our strategy, which focuses on key markets and cost effectiveness, has already born fruit.”

“We are extra proud of our good result in 2017 because we have invested heavily in responsible gaming measures at the same time. During 2017, we have made many concrete improvements in order to better support responsible gaming. For example, we follow up our customers’ gaming patterns, and based on this we contacted a significantly higher number of customers than before in order to prevent problem gaming.”