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Alderney – Genting launches live casino from Latvia

By - 8 February 2016

Genting Alderney, the online casino division of Genting Group, has announced the launch of its brand new Live Casino product.

Available at www.gentingcasino.com, the Live Casino builds on the group’s heritage spanning more than 50 years as one of the world’s leading land-based casino operators, resulting in a delivery which encapsulates the real casino experience live and online.

Streamed from a dedicated studio environment hosted by Evolution in Riga, players can anticipate the same quality and integrity of experience in their contact with dedicated Genting tables online as within the group’s UK network of 45 land-based casinos, including dealers trained by Genting to club standard.

For the serious player, a VIP experience recreating Crockfords, the oldest and among the most exclusive gaming clubs in the world, is now also available online offering immersive virtual game play. The club’s signature look is recreated in full for seamless transition whether playing online or within the land-based casino, including replica game presentation on tables such as squeeze baccarat.
Utilising Genting’s unrivalled player knowledge and insight, gentingcasino.com features a host of unique content features to elevate the end-user experience at all levels of the market, including exclusive camera angles and regular in game promotions in addition to its dedicated dealing team.

The service is enhanced further by an exclusive partnership with Evolution, utilising the provider’s world-class studio solution and collaborating to create brand differentiation. Players are provided with access to the full range of tables online as found within the Group’s clubs, including roulette, blackjack, three card poker and baccarat, along with a range of side betting options.

Peter Nolan, Managing Director at gentingcasino.com, said: “Creating a fully integrated service spanning land and live-streamed environments is central to our online strategy, which also includes the development of a new payment system facilitating the seamless transfer of funds between on and offline play.

“We understand the motivations and behaviour of players in both spaces and have designed a package which best serves evolving customer needs while providing a burgeoning opportunity for our affiliate partners. We have a unique advantage in the market with our ability to harness the Group’s vast player knowledge. Through our experience and in speaking to our players we know they are looking for games to be professionally delivered, executed in a quality environment and with a level of exclusivity which sets them apart from the competition, and that is exactly what we have delivered. The launch of Live Casino is an important milestone as we develop the Genting brand online, enabling players to enjoy the real Genting experience whether in the club or on a range of devices at home or on the move.”

The brand, which recently launched its first ever TV campaign, will be supporting the Live Casino launch with a major advertising investment, due to go live in March 2016.

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