All systems go for DRGT at ICE 2025
Global casino management systems and jackpot technology supplier DRGT (DR Gaming Technology) heads to Spain in January for the first ICE Barcelona following the event’s relocation from London, it’s home for well over a decade.
Hot off the announcement of a deal sealed to provide a full management systems suite and wide-area progressive jackpot for Bulgaria’s Efbet in November, DRGT continues to be driven by its ‘Player First’ design mantra – the very backbone of three key product showings scheduled for ICE. This, of course, in addition to its class-leading jackpots, cashless technology, and marketing and bonusing solutions.
The company’s new drFloorManager software was launched at G2E in October and has since been augmented following feedback from numerous operators, none less than the Merit Group following the company’s installation at their Merit Royal Casino in the Turkish Republic of Northern Cyprus in June. What the solution affords operators is the ability to see in real time, with a simple mouse hover over their casino floor map, how various slots and tables are performing, and who’s playing at them. Historical data is also available through this user-friendly web application, and as such it is a great tool to identify and reward players, as well as easily view and assess actual game performance.
It is that assessment of game play performance that then led to the development of drAnalytics, a further web-based application that at its core is aimed at affording operators the easiest and most intuitive way to both understand their players, and the products they offer them. With customisable dashboards, simple comparison functionality, autocomplete formulae and live previews to name but a few, this tool truly drives business intelligence.
“We showcased drAnalytics at BEGE in Sofia at the end of November, and the feedback has been overwhelmingly positive. Merit Royal has shared its impressions following the recent installation, along with similar input from our sister Infiniti casinos in Mexico and Belgium,” said DRGT™ CEO Marco Herrera. “Users appreciate the seamless navigation through various layers of the application, as well as the ability to set date and time parameters for specific players, products, or groups. The user interface itself has received high praise, and the associated KPIs and filters have been highlighted as standout features.”
The 3rd new application that will be ‘front and centre’ at booth 3D35 will be company’s latest iOS and Android drPlayerApp iteration. It too includes further updates and additions thanks to user-insights and leverages the outcomes of their drAnalytics reports to engage ‘one-on-one’ with players, as well as provide a contemporary solution to drive cashless ‘tap and play’ gaming, player rewards, promotions, and bonusing.
DRGT will be exhibiting from booth 3D35 at Fira Barcelona Gran Via, opposite Light&Wonder, and next to Merkur Gaming, between 20 and 22 January 2025.
