Amusnet CCO shares business strategy and vision
Irina Rusimova, Amusnet’s Chief Commercial Officer, gave a video interview at ICE Barcelona sharing insights on the company’s business priorities and future strategic vision.
“In 2025, our strategic focus remains on expanding in key markets across Europe and Latin America,” said Irina Rusimova. She emphasised the crucial role of Amusnet’s local teams in driving this growth.
“Our teams in Greece, Spain, the Netherlands, Croatia, Malta, Belgium, Italy, Romania, Georgia, Serbia, and LATAM will continue working closely with partners to deliver tailored content that meets regional player preferences.”
Expanding into new regulated markets remains a key priority: “We started the year strong with our successful launch in Brazil, certifying over 160 games and becoming one of the first providers in the newly regulated market,” Rusimova noted.
Looking ahead, Amusnet is focused on strengthening its presence in these regions. “We aim to deepen our market position by offering localised content and collaborating with local operators,” she added.
At the same time, the company remains committed to fostering strong global partnerships. “We will continue reinforcing our relationships with international partners to ensure Amusnet’s games reach diverse audiences worldwide,” Rusimova said.
As part of its strategic expansion into LATAM, Amusnet participates as a Headline Platinum Sponsor at SBC Rio from February 25 to 27 at stand B680. The company will showcase popular slots such as 20 Golden Coins, Candy Palace, Cocktail Rush, and Hot Deco, along with new titles like Stoichkov #8, Cavemen & Dinosaurs, and Dancing Dead.
The provider will also unveil new jackpot systems and promotional tools designed to boost player engagement. Attendees can explore Type S, Amusnet’s first-ever slot cabinet series and discover Crazy Red, a cascade slot featuring the “tumbling reels’ mechanic.
With a strong focus on entering new regulated markets and strengthening its presence in key regions like Europe and Latin America, Amusnet is positioned for a year of substantial growth.
Watch the full video to hear all the insights from Irina Rusimova, Chief Commercial Officer at Amusnet.
