Amusnet Italy strengthens local footprint at SiGMA Central Europe
Polina Nedyalkova sets out Amusnet's roadmap for the Italian market
Amusnet showcased its growing portfolio including a new Bonus Platform and hit slot Roman Coins at SiGMA Central Europe.
Speaking on the booth in Rome, Polina Nedyalkova, Director at Amusnet Italy, discusses the provider’s long-term commitment to Italy’s dynamic gaming landscape.
How does SiGMA Central Europe fit into Amusnet Italy’s local strategy?
Our strategy in Italy is centred on three strong pillars – compliance, portfolio growth, and local partnerships.
Over the last year, we’ve partnered with nearly all the major operators and expanded our game collection to over 150 titles, including popular favourites such as Virtual Roulette and Coin Gobbler.
We’re also rolling out new tools to help operators engage players more effectively, such as our new Tournament Tool and Bonus Platform.
SiGMA Central Europe fits seamlessly into this strategy. Being hosted in Rome, right where our Amusnet Italy office is located, the event feels like home.
It’s an excellent opportunity to meet our local partners face-to-face, build stronger relationships, and showcase what we’ve been working on – from our online games to our plans for land-based expansion. It’s also how we demonstrate our commitment to staying in the Italian market for the long term.
Could you tell us more about the new Bonus Platform and Roman Coins slot game that debuted during the show?
We are really excited about Roman Coins. It’s a big deal for us as our very first three-pot video slot. It’s already breaking records worldwide since it launched, and we think Italian players will love it too. The game combines a powerful Buy Bonus feature with cinematic visuals, seamless mechanics, and an immersive soundtrack that transports players into the heart of the empire.
Our new Bonus Platform is also a game-changer. It was built to enhance scalability and automation for our partners, simplifying promotional management across both online casino and live casino verticals. It offers diverse bonus types, customisable awarding options, and excel-lent reporting, empowering operators to differentiate in a highly competitive market.
And there’s more ahead – our upcoming roadmap for Italy includes progressive jackpot systems like Golden Coins Link and Cash Bomb, both of which have delivered impressive results in other regions. This demonstrates our commitment to providing Italian operators with a comprehensive range of competitive product portfolios.
Amusnet was shortlisted for three SiGMA Central Europe B2B Awards 2025…
Being recognised in three categories at the SiGMA Central Europe B2B Awards is an honour and a reflection of Amusnet’s strong performance.
It validates our focus on excellence, responsible growth, and collaboration with trusted partners. This recognition encourages our mission to deliver cutting-edge entertainment while supporting the sustainable growth of Italy’s gaming industry.
How would you describe the current market landscape in Italy?
The Italian market is constantly changing. It’s one of the most established and well-regulated markets in Europe. It’s highly competitive, but also full of opportunity for companies that combine compliance, innovation, and local insight.
For Amusnet, this is a market of strategic importance – a place where we continue to invest, grow, and collaborate to deliver entertainment experiences that resonate with Italian players and support our partners’ success.
