Amusnet: Reshaping Performance, Retention and ROI
As well as a roster of new game titles, Amusnet has recently launched a suite of new promotional tools and bonus systems. Nikola Georgiev, Regional Business Development Manager, unpacks how Amusnet’s latest innovations — from dynamic bonus systems to a tournament engine built for scale — are reshaping the way operators drive performance, retention, and ROI.
As the supplier strengthens its LATAM leadership and preps for the launch of new Live Casino Show Games, Georgiev shares his global vision for 2025 and beyond.
What’s driving Amusnet’s development strategy? Is it analysis of emerging market trends and customer behaviours, competitor activities, new technologies…?
At Amusnet, our development strategy is driven by a deep understanding of evolving player expectations, operator needs, and market trends. We combine continuous data analysis with direct partner feedback to stay ahead of industry trends and evolving requirements. Our focus is to deliver not just engaging content but also tools that empower operators to increase performance and retention.
The recent launch of bonus systems Golden Coins Link Jackpot and the Cash Bomb – a new promo feature of our signature Jackpot Cards – reflects our commitment to providing dynamic, feature-rich experiences that elevate user engagement while adding measurable value for our partners.
Amusnet’s new Tournament tool – how is the tool designed to boost engagement? What level of flexibility is built into the tool for operators to tailor rules, prizes and winning criteria?
The Tournament Tool is designed to enhance player engagement and drive operator performance. It enables the creation of highly dynamic tournaments that engage players and encourage ongoing participation. With features such as real-time leaderboards, countdown timers, and configurable reward structures, the tool significantly amplifies gameplay intensity.
Operators benefit from full customisation – adjusting tournament duration, game selection, point calculation logic, and prize tiers to match their promotional calendar, player preferences, and strategic objectives. Designed to boost engagement, the tool empowers operators of any scale to run dynamic, competitive events, providing endless possibilities for exciting gameplay experiences.
Which KPIs matter most when measuring the success of Tournament Tool engagement?
Key performance indicators include participation rate, retention, number of unique users, and so on. But ultimately, the most valuable metric is our partners’ satisfaction. The number of tournaments being created clearly shows the tool’s impact and growing demand among operators. A steady increase signals strong adoption, which not only makes us proud but also reaffirms the great work our Product and Tech teams have put into developing such a powerful tool.
Golden Coins Link Jackpot offers both fixed and progressive levels. What operator segments do you anticipate will find this offering most compelling?
Golden Coins Link is designed with players in mind, combining both fixed and progressive jackpot levels to appeal to a wide range of play styles. Fixed levels deliver frequent, smaller wins that keep players engaged, while the progressive element adds excitement and long-term appeal for those looking for bigger payouts.
The progressive element attracts high-value players, while the fixed levels ensure steady engagement and a balanced gameplay experience. Golden Coins Link is a smart addition for operators aiming to enhance both acquisition and retention, offering jackpot variety within a single, high-performing product that already includes more than ten popular slot titles.
Amusnet recently announced the launch of Cash Bomb. How does Cash Bomb bolster the company’s signature Jackpot Cards – a feature that’s been present across the company’s online casino titles for several years?
Cash Bomb takes our signature Jackpot Cards feature to a new level by adding a shared, community-driven mechanic that boosts both player engagement and operator value. When a Jackpot Cards level is hit and the suit matches the preselected Cash Bomb suit, the prize “explodes,” distributing rewards to all eligible players – not just the winner. This shared reward moment creates a powerful sense of excitement and community.
If there is no match, the Cash Bomb remains active and continues to grow, round after round, building anticipation and encouraging longer gameplay sessions. The feature is fully configurable and can be integrated across a wide selection of our Jackpot Cards-enabled slots, giving operators the flexibility to drive targeted promotions and performance.
Beyond the thrill, Cash Bomb acts as a strategic player engagement engine – designed not just for promotional appeal, but to deliver measurable ROI through deeper retention, increased session length, and stronger monetisation. It transforms Jackpot Cards from a reward mechanic into a scalable tool for sustained engagement and growth.
How do you quantify the ROI from features like Golden Coins Link and Cash Bomb – both in terms of player value and incremental wallet share?
While it is too early to quantify the ROI for Cash Bomb following its recent launch, the initial performance of Golden Coins Link has been very promising. Several operators have already chosen to feature it in dedicated lobby sections – an indication of strong player interest and commercial potential. This kind of operator confidence is a validation of the product’s appeal. In return, we actively invest in joint marketing campaigns to further support product visibility and long-term success.
Tell us more about the customisation options you’re offering to your clients?
Our approach to operator collaboration is built on flexibility, co-creation, and long-term, value-driven partnerships. Beyond promotional tools, we offer tailored solutions that align with each operator’s unique brand strategy. A prime example is our bespoke game offering, which allows partners to fully customise the front-end of a proven game engine – adapting visuals, audio, symbols, and themes to fit their brand identity and campaign objectives. This has resulted in a series of custom-developed titles for key regional partners, integrating localised themes and exclusive brand elements that significantly boost player engagement.
In the Live Casino vertical, we provide advanced chroma key customisation through products like Showtime Roulette, enabling operators to localise the studio environment, embed branded features, and create a highly immersive experience – without compromising performance or integration timelines. By aligning closely with operator goals and marketing plans, we ensure that each collaboration is not only impactful, but also scalable and sustainable in the long term.
Which top-performing and new titles did you showcase at iGB Live, and what can we expect to see next?
In the Online Casino vertical, we are featuring a strong mix of top-performing titles and fresh releases. Leading the lineup are player favourites such as Candy Palace, Extra Crown, Hot Deco, and the celebrity slot Stoichkov #8. These are complemented by recent additions like Sparta Legend and Coin Gobbler – a refreshing title that introduces cluster-pay mechanics for a new twist on gameplay. Another standout is Caramelo Sortudo, a vibrant, Brazilian-themed slot with a 3×3 layout, 27 Ways Pay, and the playful Grilled Chicken Bonus, all tailored for engaging and enhanced player experiences.
Looking ahead, we are preparing to launch a series of new Live Casino Show Games, along with an innovative bonus system set to debut in September – designed to further elevate engagement and operator performance across our portfolio.
What’s your vision for Amusnet’s business growth?
Over the past few years, my focus has been on expanding Amusnet’s presence in Latin America and deepening our global partnerships. We have successfully navigated regulatory frameworks in key markets such as Argentina, Brazil, Colombia, Mexico, and Peru. As a result, in 2025, we are proud to be recognised as a leading provider across the LATAM region, complementing our established position in Europe.
Looking ahead, our growth strategy is twofold: closely monitoring emerging markets with upcoming regulatory developments, while continuing to strengthen our footprint and partnerships in our existing core markets.
