Artificial Intelligence: AI Dealers
Founded in 2023, Japanese gaming company Baricata specialises in AI Casino Dealer technology. With features such as real-time interaction, expressive facial cues, and tailored conversational abilities, the AI Dealer can engage players 24/7 and adapt to individual playing styles.
Baricata is registered in Malta where Japanese born Kensei Shiraishi currently resides. He talked us through Baricata’s mission, its strategic partnerships, and the revolutionary concept behind its AI-driven solutions.
“Baricata is a pioneering company in the iGaming industry, specializing in innovative AI-driven solutions for casinos. The mission is to enhance player engagement and provide operators with cutting-edge technology to maintain their competitive edge. Baricata is proud to be the first company to offer AI Casino Dealers to gaming providers, establishing its position as an industry innovator.
“Baricata has established key partnerships with leading companies in the industry. The company partnered with Raketech, a publicly listed company, to launch the beta version of its AI Casino Dealer. Additionally, collaboration with a globally recognised group is underway to work toward the official release of the AI Casino Dealer. These partnerships reflect the trust and recognition Baricata has earned in the iGaming sector.”
Mr Shiraishi argues that the AI casino dealer will be revolutionary for players. “The AI Casino Dealer is designed to revolutionise the online casino experience through a blend of realism, innovation, and efficiency. It replicates the look, voice, and mannerisms of a human dealer, with customisation options to align with the branding of each operator. Leveraging advanced natural language processing (NLP) and machine learning, the AI Dealer engages players in real-time, delivering an authentic and dynamic gaming experience. While the AI Dealer closely mimics human dealers, it is not constrained by human limitations. This flexibility allows for creative and innovative designs, such as futuristic or character-based dealers, providing players with a truly unique experience for players.”
The AI dealer can even take part in group conversations.
“The AI Dealer excels at blending individual player interactions with group conversations. It can seamlessly engage the entire group to create a sense of community while offering personalised attention to specific players. This balance fosters both a shared experience and a sense of exclusivity, enhancing overall player satisfaction and engagement.”
Crucially it also offers a number of advantages for operators as it can fit in to their brand and communicate in a wide number of languages.
“A significant advantage for operators is the ability to fully customise the AI Dealer’s appearance and functionality. Its design can align perfectly with the operator’s branding and themes, while its dialogue can be tailored to reflect the unique personality of the casino. This flexibility allows operators to deliver a distinctive and memorable player experience.
“One of the most remarkable features of the AI Dealer is its multilingual capability, enabling it to manage conversations in multiple languages simultaneously. For instance, it can communicate with one player in English and another in Japanese during the same gaming session. This adaptability surpasses human capabilities, making the AI Dealer an ideal solution for global audiences,” Mr Shiraishi says.
When it comes to the broader impact of AI on the gambling industry Mr Shiraishi argues that AI is set to transform the gambling industry in several significant ways.
“It can analyse player preferences and behaviours to create more engaging and personalised games, enhance operational efficiency from fraud detection to optimising player support, and address ethical concerns. At Baricata, responsible AI usage is a priority, ensuring transparency and fairness while aligning with industry regulations to protect players and promote ethical practices.”
