Interactive
Asia – BBIN unveils annual theme for 2022
By William - 19 January 2022
BBIN has launched its annual theme for 2022 entitled “THE GAMING BEAT” that has been designed to resonate with when BBIN’s subsidiary, TGB Charity, was established in 2018.
Demonstrating the company’s aspiration to balance business performance and corporate sustainability, the imagery of the blue bird and dandelion is said to represent the ‘spreading of hope and positive vibes’ in the new era, expressing the brand’s goal to achieve sustainable development.
The visual design of the theme combines a fusion of elements and colourful patterns to ‘demonstrate the spirit and evolution of life’ and ‘depicting the growth of life from the original formation of the cell and heartbeat to the thriving development flourished by the sunlight, air and water’.
