SPORTS BETTING
Asia – M88 expands esports coverage via BETER agreement
By William - 19 October 2021
International sports and esports betting provider BETER has announced today that they have teamed up with M88, the Asian sportsbook.
M88 will take advantage of BETER’s portfolio with the addition of more than 30,000 extra global esports tournament events and 200,000 ESportsBattle matches every year. BETER will also provide M88 with customised quarter markets that suit their players’ needs with all live streams, data, odds, and margins managed in BETER’s Client Console.
“Here at BETER, we are convinced that collaborating with M88 is another significant step towards increasing our presence in the Asian market, which is one of our primary focuses for the next few years. We firmly believe that this partnership will prove to be prosperous and beneficial for both parties,” commented Gal Ehrlich, CEO at BETER.
“We’ve been interested in the type of fast content which BETER provides for some time, and we also see exactly what BETER can offer to M88 customers with live streaming of engaging ESportsBattle matches and odds for the most popular global esports tournaments.
“The integration and testing process proved that we found a reliable partner with top-notch solutions that will help us further enhance what we offer bettors,” added Alan Wafer, Head of Business Development at M88.
