Interactive
Australia – DraftKings expands into Australia
By Phil - 19 April 2018
DraftKings, the world’s leading daily fantasy sports (DFS) platform, has announced the company will begin offering DFS contests to Australian consumers in Q2.
“Within the last few years, Australia’s burgeoning fantasy sports market has dramatically evolved, adding a variety of daily fantasy sports platforms, feeding the appetite of the many passionate sports fans who love getting closer to the teams, athletes and sports they love,’” said DraftKings Chief Executive Officer, Jason Robins. “Australia is an important market for DraftKings, as it combines devoted sports fans with sophisticated, tech-savvy consumers – exactly the kind of people who love competing on DraftKings.”
DraftKings has been granted a government license by the Northern Territory Racing Commission under which it is permitted to offer daily fantasy sports in Australia.1 According to an article2 on fantasy sports by King & Wood Mallesons, there are approximately 1.65 million traditional fantasy sports players in Australia.
Australia is the first country outside of North America and Europe where DraftKings will operate and will mark the eighth country where DraftKings is available to consumers. In the U.S. alone, DraftKings has worked with lawmakers and regulators in nineteen states to enact smart regulations and create a transparent environment for its players. The company has been considered a global leader in consumer protections for fantasy sports, ensuring its customers are playing within a fun, safe and fair community.
Daily fantasy sports enhance the overall sports media market, adding value to nearly all aspects of the sports experience. In a survey of DraftKings customers, almost half of our customers have started following another sport since engaging on DraftKings and nearly 80% of players have increased their sports content consumption. Fantasy sports enthusiasts engage with more content than non-enthusiasts:
Two-thirds of our customers say that they engage with DFS because it makes watching sports more enjoyable.
Around 60 per cent of DFS customers report watching games involving teams they don’t usually follow because they are following their fantasy players. 60 per cent of DFS customers watch more live sports and read more articles about sports since they started participating in DraftKings contests. 41 per cent of DraftKings contestants report watching more sports specific TV programs.
