Interactive
Australia – GAN signs deal agreement with Ainsworth Game Technology
By Phil - 19 May 2021
GAN Limited, a leading full-service internet gaming software-as-a-service provider to the real money internet gaming, online sports betting, and simulated gaming industries, has reached an agreement with Ainsworth Game Technology Limited to obtain the exclusive online rights to all current and future Ainsworth online games, today comprising over 70 unique games, for an undisclosed amount.
For GAN, the deal delivers on the long-stated content acquisition strategy to increase the Company’s overall ‘take rate’ on B2B Gross Operator Revenue from iGaming as well as securing a fast-growing share of existing iGaming revenues from B2C Operators who are not already clients of GAN. GAN will begin deriving online content licensing fees from Ainsworth for their existing online operations in New Jersey, with immediately planned expansion to Michigan and Pennsylvania in 2021.
For Ainsworth, who possess an industry-leading library of land-based casino games present on retail casino gaming floors nationwide across the United States, this enables them to work with a single long-term online partner with an existing major distribution network in the United States while focusing resources to rapidly increase their online portfolio. As part of today’s announced deal, Ainsworth will grow their online library with an additional 110 games, providing GAN’s Platform and Super RGS clients’ with an exclusive and substantial portfolio of online casino gaming experiences today and over the coming years. Ainsworth will now distribute their entire online games library only through the GAN Platform or Super RGS in the United States.
Jeff Berman, Chief Commercial Officer of GAN, said: “Today’s announcement recognises the benefit of marrying our distribution to Ainsworth’s content and is an important step toward disrupting existing distribution channels in the US online gaming space. This agreement ensures that GAN possesses differentiated and exclusive access to what we believe will be an ever-growing focus on recognised retail gaming content naturally sought-after by Americans engaged in playing online casino games. Our goal is to continue to build a leading portfolio of US casino games to benefit our diverse clients and establish ourselves as exclusive providers of premier US content. We are excited to extend our long-standing relationship with Ainsworth, as they have built a global reputation for developing award-winning games for both the online and land-based channels.”
“We believe established and recognizable US retail slot machines converted for online play will logically out-perform international online games also available in the United States, providing Business-to-Consumer Operators of iGaming with a competitive advantage in enhanced customer lifetime values, user acquisition and retention marketing.”
Jason Lim, General Manager – Online of Ainsworth, added: “Our agreement with GAN is a testament to their leading online distribution across the US iGaming States as well as our industry-leading collection of slot games and emphasizes the importance of exclusive gaming content in a competitive industry. Games such the QuickSpin brand of wheel games, Pan Chang, Lucky Break and Kanga Cash offer exciting and unique experiences for our players around the world. We are thrilled to be partnering with GAN to further solidify each of our leading positions in the industry.”
