Advanced sports data provider iSport Genius is thrilled by the performance of Infohub, Ladbrokes Australia’s white-label version of the platform, which went live in January 2016.
Announcing its interim results for the half year ended 30 June 2016 Ladbrokes stated that their Australian year-on-year revenues increased by 41.5 per cent, driven by a 71 per cent increase in active customers and stakes growth of 54 per cent.
Specific credit was given to InfoHub which Ladbrokes said helped to make Ladbrokes the “go-to bookmaker” in Australia for a data-rich experience. The UK-listed company added that innovative product offerings such as InfoHub had enabled Ladbrokes Australia to continue to successfully build market share.
Commenting on these results, Nathan Rothschild, co-founder and partner at iSport Genius said: “It is fantastic to see the high demand for, and usage of the iSport Genius platform. Ladbrokes’ results provide further proof of the power of providing advanced data for sportsbook growth.”
The iSport Genius service provides bite-sized information nuggets that are designed to appeal to all segments of a sports-betting operator’s user base. The information relates to previous form and conditions in an informative way that can enhance a sports punters’ understanding of an event while also giving them prompts to bet. “It works across all levels, from the knowledgeable sports fan through to the more casual end of the sports-betting customer spectrum,” added Rothschild.
Ladbrokes Australia chief executive Dean Shannon added: “The unprecedented depth of the iSport Genius offering has allowed us to really innovate in the provision of sports data to our users, and we look forward to further strong results.”