Australia – Leading esports data and odds supplier launches BetBuilder with Ladbrokes AustraliaBy Phil - 11 May 2023
After launching its dedicated BetBuilder product late last year, PandaScore has now gone live with long-standing partner Ladbrokes Australia, which is part of Entain, one of the world’s largest sports-betting and gaming groups.
Ladbrokes Australia will also leverage the French data and odds supplier’s esports-specific BetBuilder. The two parties combined to launch the product ahead of what is arguably the biggest Counter-Strike tournament of the year: the BLAST.tv Paris Major.
The innovation allows Ladbrokes Australia to offer catered, more engaging betting opportunities not only for one of the biggest betting events on the Counter-Strike calendar, but for each individual esport. PandaScore’s BetBuilder leverages the company’s game-specific models to give fans new and exciting ways to bet on their favourite matches, backed by rich and comprehensive data drawn from multiple sources.
BetBuilder will be offered to players live across the two biggest titles in esports betting – CS:GO and Dota 2. The Paris Major is a perfect occasion to roll out this feature, giving players more interesting and exciting ways to enjoy the thrill of betting on their favourite team with all of the drama and high stakes that come with a tournament of this scale.
Having already used PandaScore’s unique Player Props markets for some time, Ladbrokes Australia will combine these markets with the strength of BetBuilder – fans can factor in a specific player scoring the most kills alongside their team winning to create a betting experience that’s a game within a game.
Further, it’s been established that on average, esports bettors bet smaller amounts than traditional sports bettors, but they have a greater spread – preferring to place money on multiple individual stakes. The main motivator behind this isn’t chasing the best possible return, but because esports punters bet to enhance the entertainment experience. By placing bets on their favourite teams and players through PandaScore’s BetBuilder, players can roll their stakes on a match into a single bet, offering a greater return.
On this development, PandaScore CEO Flavien Guillocheau commented: “It’s an exciting time for esports betting. Collaborating with Ladbrokes Australia to go live with our BetBuilder product right before the Paris Major is a key step for product innovation in this industry. BetBuilder is something that the esports betting industry wants and has been eager to integrate into their esports vertical.”
“Counter-Strike fans have a fresh, engaging product to try out for the biggest CS:GO tournament of the year, and Ladbrokes Australia has another engaging product to add to the robust esports offering we have been building together for over 3 years now.”
Ladbrokes Australia Trading Director Don Forbes said: “We’ve enjoyed a very successful working relationship with PandaScore and rolling out BetBuilder to our customers is a great next step for all parties involved. We’re looking forward to rolling this out for what will prove to be a very popular tournament in the Paris Major, and giving our customers an exciting new way to play moving forward.”