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Australia – Lightning Box to shine with William Hill

By - 25 October 2016

Lightning Box Games has signed an agreement to supply its content to William Hill’s licensed betting offices in the UK.

In the first instance, the deal will give the operator exclusive access to the Australian studio’s Silver Lion Deluxe and Panda Power Deluxe titles, following the impressive commercial success of similar models online.

The roll-out across Hill’s 2,300 strong retail estate, over 9,000 gaming machines in the UK, is scheduled to begin in the second quarter of 2017, with more games to be made available thereafter.
Peter Causley, Lightning Box managing director and co-founder, said: “I’m delighted to sign the agreement with William Hill which gives us an important breakthrough in the UK market, as well as the chance to do true omni-channel releases to William Hill’s online, mobile, and retail players.

“Our games have been very popular with players and casino owners across multiple channels in Europe and North America, and I’m confident they will be well-received by British audiences too.”
Andrew Sackey of William Hill, Head of Product and Content, said: “Lightning Box Games’ portfolio comes with a great pedigree and reputation, and I’m very pleased to be able to offer it to our customers as part of our great slots range.”

“We’re eager to see how the first two games perform as omni-channel content for our online and land-based customers, and are looking forward to working with Peter and his team.”

Lightning Box Games designs slots for the online, land-based, and social casino industries. Based in Sydney Australia, their key game designers each have over twenty years’ experience in producing commercially successful video slots.

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