Interactive

Australia – SIS extends greyhound reach with Flutter Group’s Sportsbet

By Lewis - 1 February 2021

SIS has reached an agreement with Sportsbet to deliver its portfolio of UK and Irish greyhound content to Australia’s biggest online bookmaker.

Flutter Group-owned Sportsbet will strengthen its digital platforms with SIS’s UK and Irish greyhound racing, which will also be shown on Tabcorp’s (TAB) SKY Racing network in the TAB app, in venues and homes throughout Australia.

The operator’s new greyhound offering will consist of up to 53 meetings per week from British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore, Romford, and Towcester as well as Irish action from Cork, Kilkenny, Limerick, Mullingar, Tralee, Waterford and Youghal.

This latest move follows the recent agreement between SIS and Racecourse Media Group (RMG), to deliver British and Irish horse racing to Sportsbet as part of a new multi-year streaming and marketing content deal.

Helen Ridley, Head of Group Account Management at SIS, said: “Delivering our industry-leading portfolio of UK and Irish greyhound action to Sportsbet is the perfect way to follow up on our recent horse racing deal with the leading Australian operator.

“Sportsbet have significantly boosted their racing offering by adding our first-class greyhound racing, which continues to deliver strong revenues for bookmakers across the globe. We are delighted to have extended our partnership with Sportsbet and look forward to working with them.”