Interactive

Austria – Greentube enters esports and blockchain sphere with HERO acquisition

By Lewis - 9 February 2021

In a move that will see Greentube enter the esports sphere, the NOVOMATIC Interactive division has acquired esports betting provider and blockchain pioneer, HERO.

“At Greentube, we aim to hold a leading position when it comes to adopting new trends and technology, and with HERO’s unique products, we have acquired an innovative and exciting business that will see us move into uncharted territory,” commented Michael Bauer, CFO/CGO at Greentube.

“The esports and blockchain space offers a lot of possibility for the gaming sector and will open up new doors for us as a company. We are excited to explore the possibilities that lie ahead together with HERO.”

Austria-based HERO was founded with an aim to disrupt the online betting industry through its blockchain-powered esports platform herosphere.gg, which allows players to create their own contests and compete against each other on the outcome of games.

The HERO esports platform cuts out the middleman and allows esports players from all over the world to challenge other enthusiasts without bookmakers settings the odds. The supplier’s proprietary virtual token HEROcoin serves as the currency for the platform ensuring that all transactions are transparent and secure.

The platform now has a user base of over 300.000 players. As well as esports, the HEROnetwork is designed to be used for any kind of pooling, betting, fantasy, or poker systems.

The acquisition will see Greentube venture into the esports and blockchain sphere for the first time and will diversify the supplier’s product offering.

Paul Polterauer, CEO at HERO, said: “Our objective has always been to change the nature of online betting and bring innovation and new technology into the sector by offering something completely different.

“Our products challenge the old concept that the house always wins and instead let users build a community that better benefits them. Being acquired by such a renowned company as Greentube is a huge testament to the hard work we have put into developing and evolving our products. Together with Greentube, we will be able to reach new heights.”

Philip Peinsold, CTO at HERO, added: “Our HEROnetwork was created to challenge the conditions and lack of transparency and trust that we see with traditional betting systems today. Through our blockchain technology, we have succeeded in our objective to revolutionise the betting market and to bring back the social element with the peer-to-peer approach.

“Greentube shares our vision to innovate the industry, and we are thrilled to now join forces. Together, we will continue to evolve our products and offer players something different.”