Supplier News

Austria – Novomatic named second ‘most valuable Austrian brand’

For the 17th time, the most valuable Austrian brand corporations were ranked on the of July 1 as part of the Austrian Brand Value Study 2020.

For the first time, Novomatic proudly took second place in this prestigious ranking by the European Brand Institute (EBI), closely behind the undisputed Austrian winner Red Bull and ahead of the renowned B2C brand Swarovski.

As Europe’s largest gaming technology group, Novomatic impresses with continuous brand value growth and a unique innovative strength, as illustrated by its 4,700 registered IP rights. This year, the company has exceeded all expectations by, for the first time, securing an illustrious second place in the internationally recognised rankings – behind the leading Austrian brand Red Bull and just ahead of Swarovski. The brand’s value has increased by 3.3 per cent to €3.545bn, which confirms the Group’s dedicated two-brand strategy with the brands Novomatic in the B2B segment and Admrial for the B2C activities. Prestigious international awards such as the Global Gaming Award 2020 for the “Casino Supplier of the Year” and the British Casino Award 2020 for the “Best UK Slot Machine”, as well as countless international certifications and accolades in regulated gaming markets, complete the picture. With 30,000 employees and activities in over 70 countries, Novomatic relies on a strong, coherent and consistent brand presence as a key asset for the company’s international success.

For the 17th time, the Austrian Brand Value Study 2020 determined, from the “trend-TOP500 of the companies with the highest turnover in Austria” as of June 2020, those domestic corporate brands that are more than 45% Austrian-owned and whose brand value was evaluated according to the current international ISO 10668 and ÖNORM A 6800 standards. The analyses were carried out on the basis of over 180 Austrian brand corporations in 16 industry segments. Of these, the TOP 10 were recognised at the presentation.