Interactive

Austria – SoftSwiss affiliate marketing platform launches new sportsbook module

By Lewis - 25 February 2021

SoftSwiss’ affiliate platform, Affilka, has launched a new module designed specifically for sportsbooks that will see the affiliate platform provide its services to the sports betting industry and online casino projects.

Affilka’s functionality has been expanded by adding an additional sportsbook module, which may be turned on and off, depending on the availability of a sportsbook within a particular project.

The new module includes an upgraded API, which enables raw data collection on multiple player activities within sportsbook solutions from iGaming brands.

In addition to player activities such as visits, registrations, first deposits, deposits, and cashouts, Affilka now also collects data on sports betting activities on a player level. This includes sportsbook bets, cancelled bets, wins, GGR, bonuses, balance corrections, third party fees, and NGR.

Anastasia Borovaya, Affilka Product Owner at SoftSwiss, commented: “We’re excited to be launching this new module for the sports betting industry and therefore expanding our services to more exciting new projects.

“The sports betting industry is developing at an exceptionally rapid pace. More and more of our customers who operate online casinos are expanding by establishing sportsbook solutions.

“We couldn’t stand aside, therefore we decided to offer our current and future clients a new option that expands opportunities and helps to increase their efficiency.”