[bsa_pro_ad_space id=1 link=same] [bsa_pro_ad_space id=2]

Skip to Content


Belarus – Affilka concludes 2021 with 125 live brands

By - 27 January 2022

Recording its annual results for 2021, Affilka by SOFTSWISS expanded its client list with 60 new companies, up 92 per cent from 2020 and subsequently ending the year with a total of 125 live brands, 76 of which support crypto.

Among these brands, around a third operate on third-party online casino and sportsbook platforms. “Any online casino or sportsbook can rely on the flexibility and professionalism of our team to launch their affiliate program on our software.

“Affilka has extensive experience with both SOFTSWISS Online Casino Platform clients and with those companies that use third-party platforms or proper solutions. Therefore, our experience allows us to safely claim the highest customer focus available in the gambling market”, commented Anastasia Borovaya, Product Owner of Affilka.

Affilka also recorded a positive trend in the increase of affiliate programmes. Since 2020, the growth rate increased by 79 per cent amounting to 86 affiliate programmes by December 2021, compared to 48 the year prior. The total GGR of all casinos and sportsbooks brands using Affilka increased by 122 per cent to more than €390m.

“The year 2021 has shown a resurgence in the iGaming industry. On the one hand, gambling representatives have become increasingly aware of the importance of affiliate marketing and its convenience in promoting their brands.

“On the other hand, affiliates have also become more active in considering cooperation with iGaming companies: in 2021 alone, their number increased by 39 per cent. Such a trend suggests that in 2022 investment in affiliate marketing will only keep growing”, said Anastasia Borovaya, Product Owner of Affilka.

“This year was an important milestone in the development of Affilka, which has been highlighted as a standalone product in the SOFTSWISS portfolio. It’s branching out into a complete solution is marked by the iGaming industry’s demand in quality affiliate marketing software, which Affilka/SOFTSWISS is happy to meet.

“All information about Affilka features and benefits can now be found on our website at www.affilka.com. I also can’t help but mention our clients, who have entrusted the Affilka team with growing their businesses.

“In 2021, that number exceeded 100 companies! And that’s the best motivation for even more high-profile achievements, which you will no doubt hear about in the nearest future,” concluded Anastasia.

Share via
Copy link