Interactive
Belarus – SOFTSWISS Insights reveals crypto trends in iGaming
By Lewis - 25 November 2021
SOFTSWISS has released a new report detailing statistics and insights into the development of cryptocurrency across its Online Casino Platform, Sports Betting Platform and Game Aggregator clients. The information in the report reflects comparative data for the third quarter of 2021 and the same period in 2020, collected on an anonymous basis.
TOTAL BETS IN CRYPTO
The main conclusion drawn from the data obtained for Q3 2021 is that the volume of bets placed in cryptocurrency is increasing. Compared to the same period last year, the increase was 2.8 times. The positive trend continues throughout 2021: the increase from Q2 2021 to Q3 2021 is 28%.
“This strong growth is not only due to SOFTSWISS’ organic development but also owes itself to increased digital consumption around the world. iGaming companies are investing more and more into marketing. This leads to an increase in the popularity of online gaming and betting among female audiences and young players over the age of 21 who actively use cryptocurrencies in their daily lives in general and for online betting in particular. This is reflected in the increasing share of crypto in iGaming”, comments Andrey Starovoitov, COO at SOFTSWISS.
CRYPTO VS FIAT
Crypto is gradually encroaching on fiat currencies. Compared to Q3 2020, the share of bets in crypto versus fiat has increased by 27.6 percentage points in the same period in 2021. The upward trend in crypto popularity is also confirmed by comparative data for Q2 and Q3 2021, when the share of crypto bets rose by 10.3 percentage points from 33% to 43.3% respectively.
Andrey Starovoitov, COO SOFTSWISS, notes: “This dynamic is most likely due to the growth and development of the number of crypto brands. While in Q3 2020, they were still newcomers to the market, they can be considered experienced players in the crypto gambling industry this year. The expansion of these brands into new markets has also played an important role in this.”
CRYPTO VS FIAT: SPORTSBOOK
A completely different trend is seen in betting on sports. In this category, fiat currencies retain an absolute advantage. In Q3, 98.76% of bets were made in fiat currencies, compared to only 1.24% in crypto.
