Interactive
Belarus – SOFTSWISS undergoes rebrand
By Lewis - 29 June 2021
SOFTSWISS is announced a rebranding designed to ‘reflect the brand’s current position on the market and its vision to be the leading global iGaming software provider’.
Using the upgraded visual identity starting from July 1, the brand logo has been updated to a fresher, more contemporary look, correlating with the brand expansion and evolution over the years.
The SOFTSWISS logo text will now be spelled in caps, as will be the brand name appearing in the company’s official press releases and marketing materials.
Launched in 2009, SOFTSWISS grew from a software development startup of just several employees to an international iGaming brand that employs more than 700 experts, with offices in Belarus, Malta and Poland.
The business has since expanded its product portfolio from an Online Casino Platform to include a Sportsbook Platform, Game Aggregator, Crypto Casino Solution, Affilka (Affiliate Management Platform), and Managed Services.
Ivan Montik, Founder of SOFTSWISS, commented on the rebrand: “Looking back, it’s astonishing to realise how much we’ve grown. We started over 10 years ago with a very small team, which has now become the size of a small village!
“The SOFTSWISS brand-new look will reflect our constant desire for innovation and development every step of the way. Through the new visual pattern and overall unified image, we will be able to communicate the brand positioning much clearer to our current and potential clients.
“The slight logo change is also paying tribute to SOFTSWISS origins – we’re fast evolving as a brand, yet we are staying loyal to our roots and where we come from. So, this way we reflect more where we are now as a business.”
