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Belgium – Belgian gambling Commission toughens up on betting’s relationship with football sponsorship

By - 14 December 2020

The Belgian Gaming Commission is tightening gambling advertising laws by strengthening its partnership with the Jupiler Pro League, the country’s top division of football,

The two will jointly introduce a series of responsible advertising guidelines, including a ban on sponsorship partnerships with operators not licensed by the Commission.

Operators must not include an inducement to bet in their messages and advertising betting on certain stages of a match will also not be allowed.

The Belgian Gambling Commission said: “Each new collaboration will be announced to the Gaming Commission. When an operator commits infringements or loses its license, the Gaming Commission will also report this to the Pro League and the club for further action.”

A spokesperson for the Jupiler Pro League added: “The absolute starting point of communication and marketing around games of chance and betting is the protection of consumers. It is essential that excessive gambling should be prevented as much as possible. That is why the Gaming Commission and the Pro League want to go further than what is legally imposed today.”

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