An advertisement which sees Hollywood star Jean-Claude Van Damme playing a mobile slot game from Amanet, the online arm of Amatic, has aired in Belgium.
The TV advert has been launched by Belgian online operator Casino777.be, owned by Ardent Group, and shows the film star playing Amanet’s Book of Queen game. Instead of flying to Las Vegas in his private jet, the Kick Boxing legend Van Damme prefers to play his favourite online slot. His pleasure is clearly visible when he finally hits the “Mega Win”.
Casino777.be is the online gaming site of Casino de Spa and has become the largest online casino in Belgium. Underlining the achieved popularity, the company created the new television advert that also can be seen on the Casino777.be-website or directly on YouTube: www.youtube.com/watch?v=pGkxShzGQ6I (French version).
Casino777.be and Amanet have worked togther for almost three years. Currently, the Belgian online casino offers 50 different Amanet online games. Amanet’s HTML5 technology ensures easy playability on all platforms without any software download requirement.
Tatjana Bauer-Engstberger, responsible for Amanet at AMATIC Industries, states: “The fact that Casino777.be chose an Amanet game for this key TV spot featuring Jean-Claude Van Damme shows how popular our online games have become. We hope that more celebrities are enjoying playing on Amanet as well!”
Jean-Christophe Choffray from the Ardent Group, of which Casino777.be is part, said: “Amanet games have proven to be very popular with Casino777.be players, which is why we have picked “Book of Queen” to feature in our TV campaign with Jean-Claude Van Damme.”