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Belgium – BetFIRST to switch over to SBTech sports betting platform

By - 2 September 2014

Belgium’s online and land-based operator BetFIRST has signed up SBTech to provide its online and mobile sports betting platform.

The switchover from a rival supplier will see BetFIRST customers offered 13,000 monthly live events and over 200 different bet types including the latest innovative fast market bet types.

Lionel Lammens, Managing Director of BetFIRST, said: “As Belgium’s leading online and land based operator, it’s crucial we give our players the best betting experience available. SBTech have repeatedly demonstrated their experience in taking operators to the next level, even in tightly controlled markets such as ours. SBTech’s offering is second to none. Their convergence solutions for online, mobile and retail will give us unique added value, help us grow faster and provide our loyal players with an even better betting experience.”

SBTech’s CEO Itai Zak added: “BetFIRST is yet another highly respected operator chosen to switch to our superior platform because of our constant innovation and proven experience in regulated markets.”

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