SPORTS BETTING

Belgium – TG LAB launches Scooore sports brand for Belgium National Lottery

TG LAB, a leading omni-channel iGaming platform provider, has helped the launch of the Belgium National Lottery’s revamped Scooore sportsbook brand.

TG Lab incorporated an agile, modular and scalable iGaming platform together with Kambi’s deep sportsbook integration. Scooore’s website has been significantly upgraded by TG LAB and Kambi to take it to the next level through enriching its online offering and transforming the UX.

Ugnius Simelionis TG LAB CEO said: “Loterij National is one of the largest and most reputable lottery operators in Europe. We are super proud to have been entrusted to provide our platform and website solutions to them. Together with Kambi we have delivered a truly superb online sports betting site for Scooore, which will enable it to increase its competitive advantage in the Belgium market.

TG LAB has signed a multi-year agreement with the Belgian National Lottery (Loterie Nationale), after the company was selected to be the trusted platform technology partner for the sportsbook business. The relaunch comes just as Euro 2020 is about to kick-off where Scooore is one of the main sponsors of the well-fancied Belgium National Football team.

Kristian Nylén, CEO, Kambi, commented: “We are very proud to have been selected to become the sports betting partner of the Belgian National Lottery. The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping unlock those ambitions with the power and flexibility of the Kambi sportsbook.”

Jannie Haek, CEO of the National Lottery, added: “The National Lottery is delighted with the Kambi and TG LAB partnership that has relaunched the sports betting offering through its Scooore brand. We are looking forward to making this a great success together.”