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Belgium – Williams Interactive launches Partouche’s “Jackpot Party”

By - 22 April 2013

Williams Interactive has launched, a new online casino featuring exclusive authentic WMS Gaming content for residents of Belgium.

The fully legal and regulated site was designed and developed by Williams Interactive group entities and is operated in association with Groupe Partouche SA, (PARP.PA), the largest land-based operator in Belgium and France and one of Europe’s largest casino operators with nearly 50 casinos.

The new full-service online casino represents the first B2B deployment of Williams Interactive’s managed services online gaming solution and marks a significant progress point in demonstrating to local casino operators and their players the benefits enabled by the convergence of land-based and online gaming.

At, players have access to a wide-array of Williams Interactive’s proven iGaming content, including 27 classic WMS slot games such as Super Jackpot Party, Gold Fish, Reel ’em In!, Jungle Wild, Alice & the Mad Tea Party, Kronos and Zeus themed slot games. In addition, players can enter the Jackpot Party Progressive, the first accumulating online jackpot in the Belgium market that can be awarded on any game, with any wager and at any time. The online casino also features classic casino table games such as roulette, blackjack and baccarat.

Orrin Edidin, President of WMS Industries and CEO and President of Williams Interactive, said: “Over the last several years, we have developed our online gaming operational and product expertise and our proof of concept has been confirmed as a best-in-class offering for the interactive gaming market through our UK-facing The online casino delivers to players the convenience of playing at home in addition to playing at the casino and is an exciting complement to Groupe Partouche’s leading land-based casino operations. The online experience is tailored to the Belgian player, with fully localized web sites in French and Dutch, multilingual customer support and localized payment solutions.

“As our first iGaming B2B execution, the launch of in association with Groupe Partouche is an important milestone in the execution of our online gaming strategy and expansion plans representing a natural and seamless extension of our proven content and services platform that clearly highlight the benefits derived from the convergence of the online and land-based gaming distribution channels,” Mr. Edidin added. “The Williams Interactive iGaming solutions utilise Groupe Partouche’s land-based casino operations expertise and our unique, authentic gaming experiences to deliver a compelling offering that combines and extends the in-casino experience to an online player community.”

The official launch of is being highlighted by television and digital campaigns airing in both French and Dutch to citizens throughout Belgium. Running from April 16 to May 5, these advertisements showcase the synergistic benefits between land-based and online gaming experiences for players in Belgium and the excitement of the online casino, which currently features 27 player-favorite WMS slot games and more than 20 table and card games.

Fabrice Paire, Chairman of Groupe Partouche, said: “The launch of our online casino is an exciting milestone for our business. As Europe’s leading land-based casino operator, we are delighted to launch in close collaboration with Williams Interactive, a global leader in gaming content and game mechanics, to extend its popular gaming content to our customers online in a branded continuation of our in-casino experiences. The launch of our new casino offers the very best of iGaming entertainment to our customers, and establishes the Partouche brand as the premier benchmark in online gaming and entertainment options in Belgium.”

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