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BETER launches BETER Live to bring new era of live casino

By - 11 November 2021

BETER, the next-gen betting and gaming experts, has announced the launch of its completely new live casino product, BETER Live.

Established with a mission to provide the most advanced selection of high-tech, entertainment-first gaming experiences available in live casino, the company aims to surpass the expectations of the new generation of player.

Led by Anna Vikmane, a veteran of both Playtech and GVC (now Entain), BETER Live has been launched with a vision to offer the live casino sector’s best level of reliability, thanks to its proprietary in-house technology.

Promising a fast and seamless integration, full mobile optimisation, best-in-class dealers and high-margin side bets, the studio’s technology promises uptime of 99.8%+ alongside full-HD and 4K, as well as lower bandwidth options to cater to various market demands.

Developed with a player-centric approach, the brand will deliver 24/7 entertainment to suit its global audience, with a diverse spread of live casino games created with the future in mind – all designed to boost engagement, retention and operator revenue.

Commenting on the launch, Gal Ehrlich, CEO of BETER, said: “BETER’s mission is to provide our operator partners with innovative products they need to engage, excite and entertain the new generation of player. Our launch of BETER Live is here to do exactly that, with the most exciting Live Casino experience on the market available today. 

“Led by the impressive Anna Vikmane, I’m confident we’ve assembled the most passionate team out there to take Live Casino into a new era.

“Promising a truly reliable, 24/7 betting experience to suit all audiences, as well as a wealth of delivery options to suit multiple markets, we can’t wait to roll-out BETER Live and really show what we can do.”

Anna Vikmane, Director at BETER Live, added: “Our aim is to transform live casino as we know it, ensuring that our new partners are going to have the best in next-generation entertainment.

“With a team composed of video game experts, TV-show producers and large-scale promoters, as well as live casino heavyweights, we look forward to announcing our first major partnership within the coming days.”

Promising no hidden fees, as well as crypto-ready payment options, BETER Live offers a wealth of differentiators, including 24/7 streaming, top tier studio design and bespoke marketing tools.

With an eye to delivering globally for its soon-to-be-announced operator partners, BETER Live is also set to offer the industry’s most advanced virtual studio available – enabling operators to deliver its next-gen live casino experience in multiple languages to suit any audience of choice.

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