Betsson Group, one of the world’s largest gaming groups, will be the new exclusive Official European Betting Partner for Alfa Romeo Racing. It is a multi-brand deal for 2019 including key group brands such as Betsafe, Betsson and StarCasinò.
The Betsafe brand will be the first group brand that will be on the Alfa Romeo Racing Car at the GP in Barcelona. Famous for engaging fans, Betsson Group brands will use the sponsorship to create exclusive and innovative content, while also offering fans bespoke betting offers and money-can’t-buy experiences in the world of racing.
Frédéric Vasseur, Team Principal Alfa Romeo Racing and CEO Sauber Motorsport AG, said: “Betsson competes in a playing field where you are constantly challenged, where the competition tries as hard as you do to win and to be the best in the world. That is very similar to what we’re trying to achieve at Alfa Romeo Racing. We are confident that we will have a successful collaboration which will support us in our mission of fighting for ambitious results in 2019.”
Jesper Svensson, CEO Betsson Group, added: “Betsson Group has a long history in racing, it’s part of our DNA and we are absolutely delighted to have progressed this deal to take our spot on the Formula One starting grid with Alfa Romeo Racing. We are hugely impressed with the team and can’t wait to be working with them. We wish Kimi, Antonio and the entire team all the very best for a successful 2019 and are looking forward to being involved in supporting the team to achieve huge success.”