Boomerang Partners shortlisted in six award categories at SBC – Affiliate Leaders Awards 2025
Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted for the SBC – Affiliate Leaders AWARDS 2025.
It is a celebration honouring the visionaries of the iGaming affiliate and operator communities. The winners will be determined through voting, which is open until August 21.
Boomerang has been nominated for the Affiliate & Digital Marketing Campaign of the Year, Affiliate Programme of the Year – Large, the Best Affiliate Program, Social Media Campaign of the Year and Affiliate Leader of the Year.
Darina Sharban, Boomerang’s affiliate team leader has been nominated for the Affiliate Marketing Manager of the Year award.
The inclusion of Boomerang in the shortlist for six categories is a testament to the company’s notable achievements in the affiliate marketing industry from 2024 to 2025.
In 2024-2025, Boomerang achieved a five times increase in profit in the online betting segment whilst doubling its online gambling segment revenue. It has seen a 120 per cent growth in the number of partners and a 194 per cent growth in sports traffic. Boomerang has also seen a six-fold increase in the number of online sports betting offers, six new products added to the portfolio, now totaling over 17 and 1.5-fold increase in the number of product users
Furthermore, in 2025, Boomerang celebrated the first year of its strategic partnership with AC Milan and hosted the second season of its annual Golden Boomerang Awards tournament. This event saw the participation of over 400 affiliate teams from around the world, who had the opportunity to showcase their expertise and gain global recognition. The award ceremony took place in May 2025 at the legendary San Siro Stadium in Milan, where awards were presented in 11 categories. It was accompanied by a networking event and a charity auction.
