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Brazil – Betsson continues LatAm sponsorship streak with Pernambuco Football Federation

By - 17 January 2022

The Pernambuco Soccer Federation (FPF) has penned the largest sponsorship in its history with Betsson in a deal which includes the naming rights of the championship, which will be called, “Pernambucano Betsson 2022”.

The 108th edition of the tournament starts on the 22 January. In addition to the brand exposure reserved for sponsors, Betsson will be driving a series of marketing and PR activations, which will be announced throughout the season.

“The Pernambucano is one of the biggest and most traditional state championships in Brazil, attracting millions of passionate fans.

“Following our good experience in the region by supporting Íbis Sport Club, we truly believe in the potential of this championship to further expose our brand and engage with fans,” explained Andre Gelfi, managing partner of Betsson in Brazil.

During 2021, Betsson Group was very active in sponsorships in Latin America. Besides being the official regional sponsor of CONMEBOL Copa América 2021, Betsson also became the naming sponsor of Peru’s Liga 1 and of the Campeonato de Ascenso in Chile. Betsson is also the betting partner of La Roja on a digital level, making it the first sponsor in this category for the Chilean National Team.

Last week, Betsson’s support for South American football extended to Colo Colo which is the only Chilean team that has won the prestigious Copa Libertadores. This South American premier club football tournament, organised by CONMEBOL, returns this year with Colo Colo once again being one of the participating teams.

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