SportyBet has introduced a new video content feature to their sports betting product in partnership with Sportradar and WSC Sports.
Designed to enhance the live sports betting experience for Brazilian users, SportyBet will be the first betting platform in the country to leverage Sportradar’s Live Channel Promotion to send personalised push notifications that include real-time updates and near-live clips of the most timely and relevant actions of CONMEBOL Libertadores matches to SportyBet users.
Live Channel Promotion from Sportradar deploys the latest machine learning and automation technologies using WSC Sports video content services. These personalised push notifications will allow users to stay informed and engaged in order to bet live. Users will also have the unique opportunity to access near-live clips, enabling them to witness the most thrilling moments from the matches.
In other news, Real Madrid footballer, Eder Militao, has been appointed SportyBet’s Global Brand Ambassador, joining Paulo Henrique Ganso, Thiago Galhardo, Thiago Neves, and UFC fighters Rodolfo Vieira and Felipe Pena.