Brazil’s regulated market could inject R$28bn into the economy
According to a new study commissioned by the Brazilian Responsible Gaming Institute (IBJR) and the National Association of Games and Lotteries (ANJL) estimated federal tax revenue is projected to reach R$9bn while municipal tax revenue is estimated to stand at R$600m in 2025. The study titled “Overview of the Fixed-Odds Betting Market,” and developed by LCA Consultores Econômica and Cruz Consulting found that online betting is the principal sponsor of national football, with R$1.1bn in master sponsorships to clubs in the men’s Serie A per season.
According to the study the fixed-odds sports betting market, regulated since January 2025, has established itself “as one of the engines of Brazil’s new economy.” Citing data from the Federal Revenue Service, the report states that the sector already amounts to R$7.5bn in invested capital. The multiplicative effect of this investment has the potential to generate up to R$28bn in additional demand across other productive segments of the economy, the authors of the report argue.
The study also reveals that the formal betting market is expected to generate R$ 36 billion in revenue from operators alone in 2025, accounting for 10,000 direct jobs and 5,500 indirect jobs. When it comes to formal jobs these have tripled since the approval of Law No. 14.790/23. Furthermore many of these jobs are filled by highly qualified professionals: The average salary in the sector is R$ 7,000, more than double the national average and 63.8% of workers earn above four minimum wages.
According to the report, direct employment in the legal betting sector generates an annual payroll of R$460m, along with R$87m in social charges that finance segments of social protection. This income volume has a significant multiplicative effect, with the potential to turn into R$ 1 billion in total income within the national economy over time.
Meanwhile the total federal revenue estimated by LCA for the sector until the end of 2025 is R$bn, considering taxes such as IRPJ, CSLL, PIS, COFINS, in addition to the 12 per cent contribution on gross revenue (GGR), and municipal revenue from ISS of R$600m.
“The regulation of the betting market has already demonstrated its ability to generate concrete results for the country. Billions of reais are returning to society in the form of taxes, investments, and skilled jobs. This is the effect of a sector that operates within the rules and contributes directly to the economic and social development of Brazil,” says Plínio Lemos Jorge, president of the ANJL.
When it comes to football sponsorship the study shows that the betting sector has become the main sponsor of national football. In 2025, 18 of the 20 clubs in the Série A of the Brazilian Men’s Championship have betting companies as their main sponsors, totalling R$1.1bn in investments per season.
“Sponsorship from legal operators plays a crucial role in keeping football competitive and financially healthy. The illegal market, which pays no taxes and does not support the sport, is the real risk to the future of the game,” said André Gelfi, advisory director and co-founder of IBJR.
