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Bulgaria – BEGE Expo announces rebrand

By - 26 July 2022

BEGE Expo and EEGS announce rebranding, starting with the reveal of new logos.

“After months of preparation and conceptual work, we are presenting our new logos that reflect a more modern look aliened with the latest trends. It is the first step of ongoing development and constant improvement of our projects“, explained Natalia Baevska – Project Manager of both events.

“The design is built on the simple аnd solid shapes because we want our logo to reflect who we are today and to symbolize our dynamic future“.

„Proud of our rich history and deep roots, we retain the brands’ colours remain the same as they have been known and used since the foundation of the BEGE Expo and EEGS.“, added Mrs. Baevska. The letters’ curves are cut shaped, denoting ongoing dynamism.

Our professional profile has grown and evolved over the last 14 years, and it is time for a change. We have altered our logo to reflect who we are today and to symbolize our dynamic future. We worked to find something that appeared clear, approachable, intelligent, friendly and connected“, explained Natalia Baevska and added that the new campaign for 2022 of both events will be launched in the upcoming months.

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