Bulgaria – EGT Interactive finalises rebrand to Amusnet InteractiveBy William - 6 June 2022
Online gaming software developer EGT Interactive has rebranded to Amusnet Interactive in a bid to ‘drive further growth and embrace new opportunities’.
Officially established six years ago, Amusnet has enjoyed rapid growth, delivering a range of mobile-friendly iGaming products that combine the best of classic slots with the latest game features, graphics, and sounds.
Evolving to a new brand name that ‘better reflects its core offering and company values,’ Amusnet Interactive is also moving to larger, hi-tech and state-of-the-art office premises in Sofia as it takes on a bigger team to boost its design and development capabilities.
“Our new brand name is now live following a detailed implementation plan orchestrated by a dedicated internal team of project managers, marketers, designers, and IT support,” commented Ivo Georgiev, Chief Executive Officer.
“Our ultimate goal was to secure a smooth transition for our partners, customers, and players, accelerating their experience working with us to a new level.
“EGT Interactive has grown immensely in terms of products, partner operators, markets. We now have more than 200 games and work with over 750 operators in 20-plus markets.
“Our new Amusnet Interactive brand is a significant milestone in our development. This is the most effective way to communicate our business growth and values.
“Our partners are fully on board with our new brand, supporting our positioning and backing our drive for yet more innovation and desire to deliver new exciting games. It’s an exciting time for us in one of the world’s most vibrant sectors.”