Interactive

Bulgaria – EGT Interactive outline European expansion plans with Egypt Quest

By William - 31 October 2019

EGT Interactive has confirmed the release of one of the EGT Group’s leading games, Egypt Quest, to its range of online video slots in a new approach to the playability of the company’s most successful titles and their ongoing growth into new markets.

The company has recently expanded into Sweden, Hungary, Spain, Bosnia and Herzegovina following core data from both its land-based and digital brands. EGT have identified the key to ongoing expansion is understanding specific requirements in terms of translation and localisation of games and their interfaces in tandem with meticulous selection of partners when entering a new territory.

Commenting on why the Egypt Quest was chosen to spark this initiative, Irina Rusimova, Business Development Manager at EGT Interactive, said: “Egypt Quest has been one of the most successful games in the land-based operations, which makes it known to our fan base.

“We believe that it will have overall high success ratio with all our operators and we already have the necessary data backing up this statement, as during the first month of its release, it has already aligned in the top 20 of EGT’s best performing titles.”

EGT Interactive honed in on a new approach to six of its most successful titles, mainly in providing players with higher retention rate and the possibility of numerous winnings. EGT Interactive’s games are currently available in English, German, Italian, French, Spanish, Hungarian and Romanian in order to correspond directly to the players but as the company prepares to move into new territories like Denmark, the focus is on using data to increase the brand’s footprint in these new territories.

Rusimova added: “Part of these markets, such as Hungary and Spain, are natural continuation of our land-based operations in place. This gives us high certainty that the portfolio will be highly successful among the players, as it has already been in the market.

“The possibility to offer the same games to both – the offline and online operations, is one of our greatest competitive advantages which, for sure, influences the decision when prioritising the entrance of the new markets. Nevertheless, we believe that the EGT portfolio, along with its traditional and classical touch, appeal to wider selection of players, thus making it successful choice for operators in most of Europe.”

Egypt Quest is currently available through the brand’s operator network to players in Bulgaria, Armenia and Georgia, whilst pending certification in Romania, Croatia, Estonia, Latvia and Portugal.