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Bulgaria – Groove adds further diversity with CT Interactive portfolio

By - 15 March 2023

CT Interactive has struck a distribution agreement with platform and aggregator Groove.

The deal was finalised during the most significant gaming exhibition in the world, ICE London 2023. Through this agreement, the innovative portfolio of CT Interactive will become available via Groove’s platform.

The collaboration will enable Groove’s operator cluster, holding over 500 casino brands, to easily access CT Interactive’s top-tier casino content with 200+ slot games, including hit slot titles like Fire Egg, Bombay Gems, the cascade game Treasure Chase, with an easy plug-and-play thanks to Groove’s single API integration.

Groove is a one-stop-shop for iGaming B2B; covering immersive content, next-generation platform, advanced technology solutions and an easy-to-use self-service ecosystem.

Over the last seven years Groove has established itself as a reference point for a powerful operator cluster and is closely identified with a compelling value-proposition that puts innovative technology, attentive streamlined service and solid reliability first.

Groove sports a bulging portfolio of thousands of games from over 100 studio partners including CT Interactive, and with the addition of over 100 new games each and every month significantly expanding the global entertainment provider’s offering of great games and sports betting.

Milena Tsankarska, Head of Business Development EМЕА at CT Interactive, commented: “Over the years Groove has won the reputation as one of the top platforms for casino content. We are very happy that our content will become available for more clients worldwide, and we plan to continue supplying the platform with our new games.”

Yahale Meltzer, COO and co-founder at Groove, said: “The products that CT Interactive offers are very high quality. They have developed games that appeal to many different groups of players. We are sure that our channel partners would appreciate the diversity of their content and enjoy the new games, especially now that they will be driven by our latest technology, our AI-driven ‘Recommender’ which is driving more revenue from content.”

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