Interactive
Bulgaria – UltraPlay broadens its eSports games coverage with Heroes of the Storm Live
By Phil - 29 June 2017
Esports specialist UltraPlay has recently added the popular Chinese-themed game King of Glory to its rich eSports portfolio, becoming the first provider to offer real time live betting on Heroes of the Storm.
King of Glory, released for Android and iOS, quickly became a hit title with Chinese fans and promptly reached over 100m downloads after its launch at the end of 2015. With its fascinating characters inspired by Chinese culture and history, King of Glory is ranked at #1 of top 20 Android games in China.
UltraPlay started offering a standard package of pre-match markets on the MOBA game, covering match winner, map winner, totals. The company is planning to add more markets in the near future. With the Asian trend of playing more and more on mobile devices, the company has chosen King of Glory as its new add-on.
Peter Ivanov, Head of eSports trading department at UltraPlay, commented: “Even though the game is still new and its eSports scene needs further development, we expect it to become more popular and be ranked soon in the top five games in terms of turnover.”
UltraPlay is also celebrating the 2.0 version release of Heroes of the Storm, enriching its betting options with the real-time live betting on the game. The standard markets will be offered as match and map winner, first blood, first to 5/10 kills, with new markets to be added soon based on games’ objectives.
“Games’ fans and admirers are very important for us and we decided to enable them with more betting options on their favorite game Heroes of the Storm,” added Peter Ivanov.
