Interactive

Canada – 1X2 Network expands partnership with Loto-Québec

By William - 14 February 2022

Players in the Canadian province of Quebec will be able to experience Branded Megaways for the first time after the developer behind the concept, 1X2 Network, strengthened its partnership with Loto-Québec.

The two initially joined forces back in 2020 and now the State corporation has launched its first-ever branded slot game via Branded Megaways, which allows operators to leverage Big Time Gaming’s mechanic by launching their own unique slot.

Branded Megaways provide operators the ability to change certain design aspects including incorporating their own logo and colour scheme into the slot. This has allowed Loto-Québec to capture its unique personality, character and voice in a game that is instantly recognisable as a Megaways title.

This is achieved by combining the customisable elements with standard Megaways features such as the logo, fonts, counters, symbols and more. Operators that have already launched Branded Megaways slots have been able to unlock new levels of player engagement with these titles going on to become some of the most spun in their lobbies.

“Branded Megaways slots offer an experience like no other and it is great to see that the people of Quebec can now experience the edge of your seat thrills they provide combined with Loto-Québec’s brand,” commented Rory Kimber, Account Management & Marketing Director at 1X2 Network.

“We have a long and well-established relationship with Loto-Québec and the launch of its first branded slot via Branded Megaways really takes this to the next level.”

Stéphane Martel, Head of products and innovation at Loto-Québec, added: “By working with 1X2 Network and leveraging its Branded Megaways concept, we have been able to launch a truly unique slot for our players. Our Branded Megaways slot is a great addition to our growing online casino game portfolio.”