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Canada – Amaya lands Ultimate online deal

By - 3 April 2014

Amaya Gaming Group has entered into a licensing agreement with Ultimate Gaming to provide online casino gaming content to Ultimate Gaming in New Jersey, subject to all applicable jurisdictional licensing requirements and regulatory approvals.

Under the Agreement, the online gaming website ucasino.com, operated by Ultimate Gaming for its licensed gaming partner Trump Taj Mahal Associates, in New Jersey, will offer a wide selection of Amaya’s proprietary games that are available on its Casino Gaming System platform. The Agreement allows for the potential integration of other gaming websites operated by Ultimate Gaming to CGS in the future.

Ultimate Gaming is a majority-owned subsidiary of Station Casinos LLC, a leading provider of gaming and entertainment in the US and owner and operator of 18 entertainment destinations throughout the Las Vegas Valley.

“We are excited to provide Ultimate Casino’s players with access to Amaya’s leading selection of online casino content,” remarked Ultimate Gaming Chief Executive Officer Tobin Prior. “Providing high quality, engaging and entertaining games from top content providers like Amaya is key to delivering the best possible experience to our players.”

Approximately 70 of Amaya’s extensive library of hundreds of proprietary games have already been certified for real money play in New Jersey, including top performers like Bars & Bells, Frogs ‘n Flies, Serengeti Diamonds, and Chilli Gold. This library of slots, video poker, and table games, includes shared jackpots and branded titles. Additionally, HTML5 versions of popular games for mobile casinos will also be made available.

“We’re extremely pleased to add Ultimate Gaming to our growing list of licensees providing our online casino content for real money gaming in New Jersey,” said David Baazov, CEO of Amaya. “Having established a strong reach in the nascent US market, we will be looking to increase our market share on our licensee’s websites by providing

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new and innovative gaming content, an increasing selection of HTML5 games, and online and mobile versions of popular game titles that are currently on our land-based gaming machines.”

Under the terms of the Agreement, Amaya would receive a percentage of the aggregate net revenue, as defined in the Agreement, generated on its games as well as a percentage of the aggregate net revenue generated on any third party games passed through the CGS.

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