Genius Sports, the official data, technology and commercial partner powering the ecosystem connecting sports, betting and media, has secured a multi-year agreement with the British Columbia Lottery Corporation (BCLC), to support its sportsbook operations as Canada legalises single-event sports wagering.
BCLC conducts and manages commercial gambling – including casinos, lottery, bingo and sports betting, through multiple channels of distribution – on behalf of the Province of British Columbia, Canada`s third-largest province by population with more than five million residents.
BCLC will utilize Genius Sports’ award-winning LiveData and LiveTrading services to deliver real-time official data and pin-point pricing across thousands of sporting events each year. Included in the partnership is Genius Sports’ leading portfolio of official data rights, comprising the Canadian Premier League, English Premier League, Euroleague Basketball and many other top tier leagues.
“BCLC’s partnership with Genius Sports demonstrates how the nascent Canadian sports betting industry already recognizes the importance of official data in helping to protect consumers whilst delivering the most secure and compelling products for their customers,” said Genius Sports CEO Mark Locke. “Products and services powered by the fastest, most accurate and reliable data will reinforce BCLC’s competitive advantage and help Canada fulfil the massive potential of its sports betting market.”