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Canada – BET99 integrates Low6’s free-to-play Pick ‘Em games for NFL season

By - 26 September 2022

Low6 has entered into a partnership agreement with Canadian online sportsbook and casino BET99 to offer new free-to-play Pick ‘Em games for the NFL season.

BET99.com and BET99.net are operated by BQC Consulting GmbH, a subsidiary of Sports Venture Holdings Inc.

Low6’s free-to-play games will enable BET99 to build out an enriched customer database in the relatively new Canadian sports betting sector.

“We’re delighted to have the opportunity to work with Low6” said Milena Teskova, CEO of BQC Consulting GmbH. “Their expertise in free to play games is known industry-wide, and they have a strong understanding of the market and consumer.

“This partnership will add depth to BET99’s suite of engagement tools, while continuing to drive and onboard new users at scale.”

“Several operators are focused on capitalising on the opportunity that the relatively new Canadian market represents” Low6 Co-Founder and Group CEO Jamie Mitchell commented.

“Beyond acquiring specific user data, Low6’s gamification suite provides operators with strong behavioural data which can be used to best personalise communications with them. We are excited to enter what will be a very successful partnership with BET99 to deliver this data within a first-class gaming experience.”

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