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Canada – Bragg gets domesticated with Ontario contracts

By - 7 April 2022

Bragg Gaming Group (BRAG) has secured content distribution agreements with multiple iGaming operators pursuant to the supplier license it received from the Alcohol and Gaming Commission of Ontario (AGCO), with several more deals in the pipeline.

The agreements contemplate a broad range of its proprietary, exclusive iGaming content and will be announced as Bragg’s customers, including several well-known iGaming brands, go live in the newly regulated Ontario iGaming market, which opened on April 4.

Since receiving its supplier license in early March 2022, Bragg has worked with local regulators to ensure the compliance of its technology and content, both of which have been given full approval by the AGCO. Now, as the market moves to full legalization, the Company is excited to offer the growing number of operators looking to address the Ontario market with a full suite of titles from its in-house studios as well as content from its exclusive third-party content partners.

Chris Looney, Chief Commercial Officer at Bragg, commented, “Ontario is our home market, and we are delighted to be in position to serve operators with our iGaming content and solutions as the market opens to customers across the province. We believe the Ontario online gaming market offers a significant opportunity for our industry-leading content and platform technology and we are excited by the interest shown in our offerings from local, U.S. and international operators. Our team has done a fantastic job securing attractive commercial agreements with operator customers, including with top-tier brands, and we are eagerly anticipating supporting their launch efforts in the coming days, weeks, and months.”

The combined iCasino and online sports betting market in Canada is estimated at over US$2bn in 2022 according to H2 Gambling Capital. This includes Ontario, which is widely expected to become one of the largest iGaming markets in North America.

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