Interactive
Canada – Bragg’s Oryx Hub live with Playtech following integration deal
By Phil - 14 October 2021
Oryx Gaming, a Bragg Gaming Group company, is set to significantly boost its profile in the global iGaming industry thanks to an integration deal with gaming giant Playtech.
The full range of games from Oryx is set to become available to operators via the Playtech Games Marketplace which will see it join over 30 of the industry’s leading suppliers in providing content to markets such as Spain, Italy, Switzerland, the Netherlands, and the UK.
Content from the Oryx Hub distribution platform includes more than 10,000 games from over 100 suppliers including exclusive titles from its partners such as Gamomat, Peter & Sons, Golden Hero and Kalamba, as well as ORYX’s own in-house studio which recently relaunched and is on track to release five proprietary titles in 2021.
The array of high-quality titles will benefit from Oryx’s Fuze player engagement tools, such as missions, quests, and tournaments with real-time leaderboards, which have been proven to boost acquisition and retention rates.
The deal is the latest commercial success for Bragg and maintains the company’s momentum as it pursues its ambitious global growth strategy. It comes after a string of announcements in recent months including its entry into Greece and Serbia and its upcoming debut in the UK.
Chris Looney, Chief Commercial Officer at Bragg, said: “This partnership continues our expansion into regulated markets, getting our content in front of more of the industry’s leading operators and their players. Playtech Games Marketplace is the perfect platform to complement our vast offering and engagement tools at a time of our market expansion globally.”
Andrew Muir, Commercial Manager at Playtech, said: “Oryx’s wide range of games will be a fantastic addition to the impressive portfolio of games we offer to our partners through the Playtech Games Marketplace. We aim to deliver our customers the best possible experience with the market’s finest games, and we’re delighted to welcome ORYX on board.”
