[bsa_pro_ad_space id=1 link=same] [bsa_pro_ad_space id=2]

Skip to Content

Interactive

Canada – GiG signs platform deal with King Billy casino brand operator in Ontario

By - 15 August 2022

Gaming Innovation Group has signed an agreement with Kings Media Ltd, best known for operating the ‘King Billy’ casino brand across .com markets.

GiG believes the deal represents a ‘continued strengthening of a targeted strategy’ to leverage its ‘extensive experience’ in fast growing, complex regulated jurisdictions.

“I am particularly delighted to partner with Kings Media, a prominent online casino operator and brand with a great deal of experience, who share our values around personalisation, responsible gaming and the importance of regulated markets,” commented Richard Brown, CEO of GiG.

“We see great potential in Ontario, particularly when we can harness the operational experience of operators like Kings Media. We look forward to working closer with the team to maximise potential through a successful launch into the market, and anticipate this to become a successful client for GiG.”

The partnership is Kings Media’s first venture into Northern American markets. Volodymyr Harkusha, CEO of Kings Media Ltd, said: “In our quest to expand to the exponentially competitive Ontario market, we were looking for an industry-leading, future-ready partner.

“GiG fit the bill perfectly, not only by ticking and double-ticking all the boxes, but also by impressing us with their clear vision and dedication to the project.

“We are looking forward to working together with GiG on the mutual challenges ahead and we are certain that this collaboration will enable us to gain a significant foothold in the Ontario market.”

The Canadian province of Ontario opened for iGaming in April and is expected to grow to €2bn in gross gaming revenue (GGR) over the next three years, according to H2 Gambling Data.

This is the second deal in Ontario for GiG with an existing customer expected to launch this quarter, with King Media expected to go live in H1 2023. The agreement has been signed for an initial three year period with the opportunity to be further renewed.

Share via
Copy link