Interactive

Canada – Greentube snaps up BlueBat Games

By Phil - 10 February 2015

Greentube, a leading developer and provider for internet, mobile, PC and iTV and its parent company, the Novomatic Group, have acquired a controlling interest in the social gaming leader, BlueBat Games.

Based in Vancouver, British Columbia, BlueBat Games enables game developers and casino brands to socialize their games on browser-based and mobile platforms. Blue Bat Games is the creator of Greentube’s turnkey private label social casino marketing platform, Greentube Pro.

The Acquisition further expands the Greentube presence in North America by providing the multinational company with a technology extension. As part of the Novomatic Group of Companies, Greentube will look to BlueBat to develop white label solutions for casino operators.

Thomas Graf, CEO of Greentube Internet Entertainment Solutions GmbH, said: “We worked closely with the BlueBat team on a number of projects in the past year. After the launch of Greentube Pro, it became apparent that BlueBat and Greentube’s approach to social gaming were in direct alignment. The Acquisition was the next logical step in our progression.”

Founded in 2011 by video game industry veterans Kenny Huang and Tim Harris, BlueBat’s platform-agnostic social gamification engine for casinos and social gambling game developers is considered an integral element to the nascent social gaming industry.

“This acquisition represents the next jump in our development as a company,” said Kenny Huang, CEO of BlueBat Games. “We work within an extraordinarily dynamic industry. Our alliance with Greentube strengthens our ability to deliver the best possible social gaming platforms in the most expeditious manner.”

According to Eilers Research, the global social casino games market will reach $2.6bn with 31 per cent year-over-year growth. Facebook social gaming revenues are estimated at $322m with six per cent quarter-over-quarter growth.