Interactive
Canada – HeadsUp negotiating with two sportsbook software providers for Canadian opportunity
By Phil - 21 December 2020
HeadsUp Entertainment International has said it is currently negotiating with two sportsbook software providers as well as with a strategic media partner as a potential merger candidate or acquisition to create unique market access in the furture Canadian betting market with lower than industry standard costs for player acquisition.
HeadsUp announced its strategic plan to enter the regulated sports betting market in Canada. The forthcoming legislation and subsequent changes to the Criminal Code of Canada will allow for HeadsUp to be positioned for rapid growth, taking to market platforms in sports betting, into an industry estimated to be over $14bn in annual gross gaming revenue as estimated by the Canadian Gaming Association. In November 2020, the Canadian federal government introduced a bill (C-218) to the House of Commons that, if passed by both House and Senate, would legalise single-game sports wagering within the country’s 10 provinces and three territories. It is anticipated that this bill will pass in the spring of 2021 and HeadsUp is positioned to be a major player in the sector.
“The rapidly evolving opportunities in the Canadian market, as well as in other countries, are very encouraging and our team has been anticipating licensing and government regulation that we are strategically poised to take advantage of” commented HeadsUp President and CEO Doug Wilson.
The company will be launching its media content delivery platforms the first week of January which are designed to target viewers and build its base of players in anticipation of the launch of its online gaming products once the path to legalization and licensing in Canada is complete.
HeadsUp is a global gaming operator and media company focusing on online gaming, online poker, eSports, sports betting, online lottery, mobile 50/50, charity fundraising platforms and blockchain based payment solutions.
