Canada – Income Access Founder to launch Digital Marketing agencyBy Phil - 30 May 2014
Nicky Senyard, the founder and CEO of Income Access, a leading technology and marketing services provider for the iGaming and related industries, has announced the upcoming launch of a digital marketing agency.
Access Digital Marketing, which will specialise in digital marketing strategy for iGaming, social gaming and land-based casino operators as well as the forex and financial trading sector, will be unveiled at the GiGse conference in San Francisco, California, from July 14 to 16 2014.
The launch of Access Digital Marketing will mark a natural evolution in Senyard’s ongoing role as an industry innovator. Since she founded Income Access in 2002, Senyard’s ability to pre-empt market trends and develop solutions has driven the company’s diversification into new markets and opportunities. Income Access’ marketing and technological innovation now supports more than 300 brands across all verticals and global gaming markets.
Over the last 12 years, Income Access has seen markets emerge, grow and shut down. As a long-standing supplier to the industry, the company is being sought out to help move the US market online. Over the past several years, Income Access has supported operators to successfully navigate, build and implement B2B and B2C digital marketing strategies. These services have focused on acquiring new players and customers, engaging and retaining existing ones, brand building and positioning operators for long-term success.
Income Access’ success in the field of specialised digital marketing consulting has led Senyard to expand the range of services offered to online, social gaming and land-based operators by launching a full-service digital marketing agency. Access Digital Marketing will build on Income Access’ relationship-focused approach and provide turnkey strategic solutions tailored to operators’ specific needs. SEO (inbound and outbound), PPC, social media marketing, email marketing, affiliate marketing, design and content marketing are among the areas of expertise of the agency’s team of 21 digital marketing specialists.
Access Digital Marketing’s primary focus will be iGaming, social gaming and land-based casino operators. However, going forward, the agency will place a growing emphasis on the forex and financial trading sector as well as horse racing and fantasy gaming.
“We’re excited to announce the imminent launch of Access Digital Marketing after what’s been a milestone year for the gaming industry, and the US market in particular,” said Nicky Senyard, who will serve as CEO of both Access Digital Marketing and Income Access. “We’re proud to be in a position to share what we’ve learned from new markets and support operators as they expand into the online space,” she added.
“We’ve built Income Access around data analytics, reporting transparency and ROI, and this focus will continue to anchor how we approach marketing strategy and implementation,” said Senyard. “Our digital marketing services will be supported by industry-leading tracking, reporting and ad serving technology and a traffic network which uniquely positions us as a turnkey industry partner.”
Senyard and Access Digital Marketing’s management team will be launching the new digital marketing agency at the Global iGaming Summit and Expo (GiGse), which will take place at the Hyatt Regency Hotel in San Francisco, California, between July 14 to 16 2014.