Interactive

Canada – mkodo signs deal with Western Canada Lottery Corporation

By William - 1 October 2019

mkodo has secured a deal with the Western Canada Lottery Corporation (WCLC) to develop a fully native application for both iOS and Android systems.

The UK-based supplier’s user experience and internal teams will lead development of the app, which will include a host of new features to improve WCLC’s mobile channel.

Users will be able to check if they’re a winner with the ticket scanner, view recent results, find their nearest retailer and keep updated with upcoming draws and jackpots via push notifications.

The app will also help support WCLC’s digital strategy of looking to bridge the gap between retail environments and the digital channel by allowing customers to add lottery tickets to their online cart and purchase the cart in a retail store.

Brad Wiebe, Vice President of Marketing at WCLC, said: “We’re thrilled to be working with mkodo to enhance our mobile application and have full confidence that through this collaboration we will transform the way we interact with our customers.

“mkodo has built a solid reputation in the Canadian market through its unrivalled expertise. The finished product will undoubtedly be a huge hit with both existing players and new audiences.”

The application, planned to launch next year, will be available in all WCLC markets including Alberta, Saskatchewan and Manitoba, in addition to Yukon, Northwest Territories and Nunavut.

The deal builds on mkodo’s presence in Canada, where it is developing mobile apps for four Provincial lottery groups.

Stuart Godfree, Managing Director at mkodo, said: “Partnering with another Canadian lottery is a great achievement for us and emphasises our knowledge of and success within the Canadian market.

“We have a proven record of delivering applications for lottery operators that tick the boxes in customer expectations and provide add-on functionalities that drive revenue for our partners.”