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Canada – Playmaker acquires digital product agency Two-Up

By - 1 September 2021

Playmaker has acquired Two-Up Agency Ltd., a digital product company that provides technical solutions to the online gaming industry.

Two-Up’s clients include News International, BetGenius, William Hill, AtTheRaces, Sky Bet, and Sporting Solutions.

Two-Up was founded in 2016 by gaming technology expert Robbie Morris who now joins the Playmaker leadership team. Playmaker’s acquisition of Two-Up will add a team of 24 experienced sales and technology experts spread across two primary offices in London, UK and Krakow, Poland.

This team includes 15 engineers with experience in the development of regulated betting products, monetisation tools, free-to-play games, and APIs into major real money gaming operators.

Among the specialist skills Two-Up provides its clients are contextual ad widgets, including integrated bet-slips with conversion and tracking management; the creation, production and integration of scoreboard and data visualisations; product development, including native content, through sports, casino, bingo and esports; and free-to-play application builder services, all supported through a series of back-end engines and content management systems.

Within the Playmaker ecosystem, Two-Up’s core technology products will be integrated into Playmaker’s newly announced proprietary technology stack, Playmaker Bench.

“Playmaker is a natural fit for Two-Up. We complement the existing strengths within Playmaker well, and, as part of the Playmaker Bench technology suite, we will enhance Playmaker’s monetisation efforts across owned and operated properties,” commented Robbie Morris, Founder and CEO of Two-Up.

“We’re excited and delighted to become a part of the Playmaker family. This opportunity will allow us to strengthen our core competencies, meaning existing and future clients will continue to benefit from what we set out to deliver in 2016, which is a first-class service.”

“I am pleased to welcome Two-Up into the Playmaker family, and am excited about how Robbie and his team will help bolster Playmaker’s technology offering,” added Jordan Gnat, Playmaker Founder and CEO.

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